Tennis Marketing In the 70's

Sometime within the 20th century there was a boom of licensed verticals and everything had a tick hang on it. In the 1960s the sport of lawn tennis boomed in popularity, and break down not only into a sport but a fashion statement and way of life. And in this world of set patterns and licensed sinceres it was only natural that tennis boomed not only in the athletic sense but the mercantile market as well. Early in the late 60s previous(p) 70s Mark McCormack, the founder and chairman of IMG had an interest in licensing the Wimbledon tennis tournament, He recalled his first meeting with the All England Lawn Tennis and take out Club in 1967 and theyre skepticism when he uttered interest in making a Wimbledon highlights film and coitus then it could have commercial value. The group, who were a little suffer with the current legal and illegal commercialization of the tournament, gave IMG the rights to organize it into a brandmark name and with IMGs expertise it was a success. The popular brand known as the flying W was created. McCormack negotiated with many companies, and answer down others that werent legally paying for the use of the name.

The tennis boom in the late 70s and early 80s helped this cause greatly, because it wasnt about playing tennis anymore but chant like you did, which was the fashion statement at the time. So it gave the Wimbledon name much more to go off of. This boosted the yearly tax revenue income of the Wimbledon brands to roughly 100 million, the most of any licensed tennis tournament. The name was used to label everything from tennis equipment to apparel and bloom of youth spilled over! into the branding of food, snacks, jewelry, glass and crystal wear, and even bottom accessories such as towels and soaps. When asked why Wimbledon was such a good brand name the current holders at IMG simply had to say, when youve got the snow-covered and prestige of a 120-plus-year-old event, combined with the pomp and circumstance of the noble box and the anglophile appeal that means a lot...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com

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