How to turn a tourist based retail store into an international business

Introduction E precisebody knows that Hong Kong is a shop enlightenment in the eyes of tourists. However, galore(postnominal) a(prenominal) tourist- ground discount warehousings give birth been regarded as the gimmick intersection line and rarely understand the attention of general public. With very little find oneself to succeed, Simon Kwok parlayed a 40 square feet homecoming into a multimillion-dollar worldwide cosmetics empire, the SA SA global HOLDINGS LIMITED. The purpose of this report is to conk out the path to unconnected marketplaces and the product line strategies of the company. Background Information SA SA INTERNATIONAL HOLDINGS LIMITED is a leading supplier of cup of tea and health products and services in Asia. Headquartered in Chai Wan, SA SA is a Hong Kong establish international enterprise that take hold a business intercommunicate consists of 5 countries. The GROUP was naturalised in 1978 by save and wife team, Simon and Eleanor Kwok. At that time, they found that cosmetics specialty interject is non available in the Hong Kong market; only beauty counters in department and drug stores were interchange cosmetics and toiletries. The couple model that it had a great potential for this benign of business. Then, they invested 20,000 dollars to open a 40-square-feet store in the busy Hong Kong shopping district of provide Bay, and subsequent on, became a pioneer in the chain stores design to carry on cheap cosmetics and toiletries by crack discount.

Other competitors benefiting from this archetype admit Bonjour Cosmetics, Rainbow Cosmetics and Goodyear Perfume Centre. History of the company In 1986, Mr. Kwok quitted his old duty and engaged all in all in SA SA information with his wife. They introduced an innovative retailing facial expression based on pick and convenience - the self-service and one-stop-shop concept. This whim was triggered during their supermarket shopping, self-service open shelves and organic law corner were set up passim the stores, allowing customers to touch... If you want to beat a full essay, prescribe it on our website: Ordercustompaper.com

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