Apex Chemical Case

Study peak is a medium sized chemical manufacturer with $60 million in annual gross revenue. It has genuine deuce chemical compounds and due to limited resources, it is only fitting to beget one of these harvest-tides to trade. There is soon a dissonance among heydays management regarding which product launch would be break in for the comp any(prenominal). A-115 is a new electrolysis agent and its $10 million market place is stable. Its purpose is to precipitate a synergistic reaction in silver electrolysis and it performs better than any other product on the market. It is considered a technological find by crest and would be perceived as a winner by customers in the market. The only competitor currently in the market is Hamfield who boasts a 95% satisfaction number with its product, a fact that was corroborate by summits own research. Although peak has no filth recognition or presence in the electrolysis market, they cerebrate their choice produc t with decoy customers. There is however, some reservations more or less pass head to head with a well-established company bid Hamfield whose brand recognition and high satisfaction rate may oer power Apexs superior product. B-227 is a plastic oxidizer and its $40 million market is growing.

The market is comprised of two types of products; important -prednigones which account for 60% and stigones which account for 40% of the market. Apex is known in the oxidizer field but up until this point has only produced stigones where they have a superior product and dominate the separate. Many customers are currently press on betas and the sales are cutting i! nto Apexs stigones sales at a rate of 10% per year. B-227 would be Apexs first product in the beta segment which is very competitive. There are currently troika intemperate competitors in the market and six others selling trade levelheaded based or off-brand betas. The oxidizer market accounts for 25% of Apexs total sales and it would prefer not to drop down out the market. Management believes that B-227...If you want to get a adept essay, lay it on our website: OrderCustomPaper.com

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