Economics

ECONOMICS A enthrall of dissemination or pot hold is defined as the path or roadway along which goods move from manufacturers or manufacturers to ultimate consumers or industrial users. In other words, it is a distribution network finished and finished which producer puts his products in the market and passes it to the actual users. This avenue consists of :- producers, consumers or users and the respective(a) middlemen like wholesalers,selling agents and retailers(dealers) who intervene between the producers and consumers. Therefore,the transmission channel serves to yoke the snap between the point of production and the point of usage thereby creating time, place and possession utilities. A channel of distribution consists of three types of flows:- * Downward flow of goods from producers to consumers * Upward flow of bullion payments for goods from consumers to producers * endure of merchandising information in both down(prenominal) and upward (a) direction i.e. Flow of information on youthful products, overbold uses of existing products,etc from producers to consumers. And flow of information in the form of feedback on the wants,suggestions,complaints,etc from consumers/users to producers. An entrepreneur has a number of alternative bring gettable to him for distributing his products.

These take vary in the number and types of middlemen involved. Some impart ar short and directly link producers with customers. Whereas other carry are long and indirectly link the two through one or more middlemen.  These channels of distribution are broadly d ivided into four types:- * Producer-Cus! tomer:- This is the simplest and shortest channel in which no middlemen is involved and producers directly sell their products to the consumers. It is fast and economical channel of distribution. Under it, the producer or entrepreneur performs all the merchandise activities himself and has full control over distribution. A producer may sell directly to consumers through door-to-door salesmen, direct have a bun in the oven or...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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