Michelin case study ENVIRONMENT ANALYSIS Strategic melodic line Units         Commercial vehicles         Passenger vehicles         Others Original equipment         ingredient 1         segment 2         Segment 3 Replacement         Segment 4         Segment 5         Segment 6 Key winner Factors         Commercial vehicles         Passenger vehicles         Others Original equipment         price Tire founding Tire writ of execution:         intensity level         Retreadability         expense Tire design Tire performance:         Durability         determine Tire performance:         Quality         Durability Replacement         damage Distribution service Tire perf ormance:         Durability         Retreadability         impairment Distribution service Tire performance:         Durability         Price Distribution service Commercial versus Passenger Vehicles: Comp atomic come in 18d to passenger automobile bear, differences in wash up performance, such as durability and retreadability can give a maker a considerable hawkish advantage. Truck tires are quintette or septenary times the price of passenger car tire. Though use up for passenger and technical tires is driven by different factors, in that location are important synergies between the segments. For example, advances do in orotund tire design were often transferred to little tires. In addition, some larger retailers would only buy from manufacturers which provided a full shop of tires. Michelin Had a product range over 3300 tires covering tire of all categories.
Original equipment versus stand-in: The Original equipment market typically carried low margins due to gain the larger ledger orders. thither are substantial geographical differences among original and replacement tire market. Replacement tires are generally sold through wholesales and cerebrate distribution channels can be competitive advantage. As in the OE market the purchase of truck tires in the RE market is made on technical criteria quite an than on brand image. PORTER ANALYSIS of TIRE INDUSTRY (Michelin) entrée Barriers Entry barriers are economic and technological forces that prevent extraneous firms from competing in an industry. Entry barriers depend on technologic al and commercial relationships within the industry. The about important barriers to entry are personify advantages, product differentiation, vex to distribution channels, and miscellaneous barriers such as patents... If you want to happen a full essay, order it on our website:
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